Ein empirisch belegtes Phänomen ist die steigende Anzahl strategischer Allianzen von Unternehmen, speziell in dynamischen Wettbewerbsumgebungen. Über strategische Allianzen versuchen Unternehmen, auch in einer dynamischen Wettbewerbsumwelt unter hoher Unsicherheit Wettbewerbsvorteile...

Today we live in a world that is characterized by a constantly changing environment. During the last decade, this highly volatile environment forced companies to implement strategies that identify, track and minimise the risks that entrepreneurial activity entails. Unfortunately, risks only...

Ziel und Inhalt der Arbeit ist es, auf Basis von Ressourcen und der Organisation (Koordination und Kontrolle) von Ressourcentransaktionen Erkl?rungen f?r die Generierung von Renten ?konomischer Akteure zu gewinnen. Dazu wendet sich die Arbeit folgenden Fragenkomplexen zu:1. Welche Renten- und...

Good reputation management is becoming increasingly important as organisations and the social environments in which they function become more complex (Caruana, 2000; Fombrun & van Riel, 2003). Organisations are being evaluated by far more demanding standards than in the past, and are increasingly...

The purpose of the research was to create meaningful insights into the extent ofand how corporate reputational elements are reflected in stories, told within anorganisation.The research focused on the researcher’s organisation, Nashua Mobile Rosebank.The data was collected from 12 employees of...

The purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led economy. The decentralised business...

Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the relationship between corporate reputation and financial performance. However,...

Šiandien vis garsiau kalbama apie augantį poreikį kryptingai, sistemiškai ir apgalvotai valdyti organizacijos reputaciją. Tad šio darbo siekiamas tikslas: ištyrus UAB „Sabelijos prekyba“ darbuotojų požiūrį į reputacijos valdymo svarbą ir aktualumą, pasiūlyti įmonei...