relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Canterbury," a New Zealand based International wine marketing and distribution cooperative enterprise provides empirical support …

relevance of these approaches, the paper highlights that the management of intra-organizational interfaces should now be … research by developing the role of intra-organizational coordination of marketing, logistics and purchasing to improve the … customer value. An exploratory research is done on relationships that link logistics, marketing and purchasing. The nature and …

Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des …

integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management … “modern” marketing has faded away. Today, integrated marketing communications management is a complex and ubiquitous array of …

Strategic management of the firm includes the strategic management of information technology in the context of business …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …