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Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …
Persistent link: https://www.econbiz.de/10009451175
facilitated the identification of three core strategy aims, their corresponding actions and actors (stakeholder groups). The …
Persistent link: https://www.econbiz.de/10009440937
Hintergrund der Untersuchung ist die zunehmende Bedeutung von Humankapital als wettbewerbsentscheidendem Produktionsfaktor in modernen humankapitalintensiven Unternehmungen. Es stellt sich die Frage nach den Auswirkungen der Bedeutungszunahme und der Regelung des „Primärhumankapitals“, also...
Persistent link: https://www.econbiz.de/10009467060
network and thus stakeholder oriented project management is necessary in order to improve and handle socio-economic complexity …
Persistent link: https://www.econbiz.de/10009468268
systems. It has been acknowledged that one key element of a project is stakeholder involvement. As such, failure to … project. However, stakeholder involvement practices are in many cases unsuccessful due to a set of gaps in the following areas …: 1) Time of stakeholder involvement: stakeholders are not involved early enough in the project lifecycle; 2) Depth of …
Persistent link: https://www.econbiz.de/10009477936
Community facilities are at the frontline of service provision for local government, enacting strategy and objectives on a day-to-day basis and forming the cornerstone of performance assessment. The performance of facilities, as judged by their users, is a contested area of governance, with...
Persistent link: https://www.econbiz.de/10009481174
organizational stakeholder. We argue for a broad definition of stakeholders, and present a case for the natural environment being an … easily identifiable primary stakeholder when climate change is brought into the debate. We develop a conceptual stakeholder … stakeholder issue from a strategic rather than moral or ethical perspective. In particular, we contend that power, legitimacy …
Persistent link: https://www.econbiz.de/10009448502
E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...
Persistent link: https://www.econbiz.de/10009448680
planning and control. Furthermore, the author emphasizes the special importance of stakeholder interests in the context of risk …
Persistent link: https://www.econbiz.de/10009450199