Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...

The main thrust of this study was to decide if certain strategies exist that havesignificant impact on profit in a lodging establishment. In reviewing the literature it didnot contain any conceptual plan for operating a lodging facility completely. However,as noted in the literature review,...

Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...

This study looks at predicted and actual hotel rates for 1992 from theCorporate Travel Index. The Corporate Travel Index survey, which is conductedannually by Corporate Travel Magazine in conjunction with Rochester Instituteof Technology, is analyzed from an accuracy stand point.Forecasts in the...

Hotel industry is characterized as one of the oldest, diverse, innovative, and important industries around the world. Given the low entry barriers for global markets, it is also highly attractive, and its greatest growth happens on international level. Hotel chains are the leaders in hotel...

As Internet-based commerce becomes increasingly widespread, large datasets about the demand for and pricing of a wide variety of productsbecome available. These present exciting new opportunities for empiricaleconomic and business research, but also raise new statistical issuesand challenges. In...

An organisation’s approach to Pricing can be seen as a competency in the sense that it is a combination of skills, behaviours and the application of knowledge. As the efficiency and effectiveness of pricing decisions improve, then a range of indicators highlight a more thorough, considered and...

The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of these options, limit pricing (or entry deterring...