Der Gedanke der Entscheidungsunterstützung durch externe Daten ist nicht neu, so haben beispiels­weise Wirtschaftsdienste und Marktforschungsinstitute mittlerweile eine lange Tradition. Die erfor­der­lichen Informationen aber genau zum richtigen Zeitpunkt, in der richtigen Menge und in...

The search for an online product that matches e-shoppers’ needs and preferences can be frustrating andtime-consuming. Browsing large lists arranged in tree-like structures demands focused attention from eshoppers.Keyword search often results in either too many useless items (low precision) or...

Die Dissertationsarbeit hat zum Ziel, die Gültigkeit der Aussagen eines außenhandelstheoretischen Ansatzes der Neo-Heckscher-Ohlin-Modellklasse in der realen Welt zu überprüfen. Der gewählte Modellierungstyp erlaubt die Koexistenz internationalen intra- und inter-industriellen Handels. Da...

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...

Purpose - To provide empirical evidence and explanation of the phenomenon that providers of home delivery of groceries are still of minor importance in highly concentrated retail markets.Design/methodology/approach - Based on a critical literature review three propositions were set up. A web...

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...

The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...

As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...

There is a great divide between the degree to which academic research accounts for the role of managerial discretion in firm performance and the weight given by the popular press and financial community to the importance of the management of an organization. The purpose of this paper is to...