process as a determinant of value for consumers and indirectly for firms. Since in participants’ linking choices also others … highly valued expert. Also the complexity of the setting can influence consumers’ decisions for certain links. Lab …

-establish credibility during periods of hyperinflation or of economic transition. The importance of monetary unions is a consequence of the … nevertheless a currency board has a credibility advantage compared to a standard fixed exchange rate regime when the time …

Personalization approaches have become popular as content providers have attempted to provide features that … the ability to modify the content and size of news categories. Additional personalization and customization features are … also offered on sites such as Google News, MSN, and Yahoo!. Personalization requires the acquisition of data that can be …

based on their preferences. However, no clear empirical evidence exists as to whether consumers desire personalization or … only indicate the economic benefits of personalization but also highlight consumers’ privacy concerns. The main results are … from consumers than those with no personalization. Second, we show that more than 85% consumers react negatively to …

The commercialization of the Internet has provided opportunities for building service brands in the minds of consumers … information costs and, hence, low perceived value to potential consumers. When a service is available via the Internet—a medium … that can subdivide and rebuild the service into personalized offerings—potential consumers become better informed in …