: the diffusion of innovations, eCommerce and Digital Media, and Communication. As ever more innovations are introduced in … Programms: der Diffusion von Innovationen, dem eCommerce und digitalen Medien sowie Aspekten der Kommunikation. In einer global …

Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative …

Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and … neighbours, setting in motion a chain of communication that could spread through a whole market. Each activity, itself small and …

Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …

effect). This study has practical implications for regulators, corporations and investors, both in the USA and abroad. …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …