Die Komplexit?t ist mehr in jeder Hinsicht und darf nicht "simplifziert" werden. Das Ziel dieser empirischen Studie ist eine Antwort auf die Fragen zu finden, ob die objektiv-rationale Komplexit?tsbew?ltigung im Multiprojektmanagement an ihre Grenzen st??t und, daraus abgeleitet, wie...

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...

This dissertation consists of three largely independent essays. The first finds a significant correlation between the price of crude oil and significant terrorist attacks by groups of Middle Eastern origin against Western nations. In particular, such terrorist attacks are considerably more...

The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...

Internationalisation occurs when the firm expands its selling, production, or other business activities into international markets. Many enterprises, especially small- and medium-size firms (SMEs), are internationalising today at an unprecedented rate. Managers are strategically using...

In this changing environment the managers and the employees have to rapidly adapt. They have to be opened and prepared for new strategies and to understand the fact that risk and innovation are unavoidable. Organizations cannot compete in this ever-changing environment without proper knowledge...