process as a determinant of value for consumers and indirectly for firms. Since in participants’ linking choices also others … highly valued expert. Also the complexity of the setting can influence consumers’ decisions for certain links. Lab …

overall brand equity in the sportswear industry. The present study used a sample of 304 actual consumers from China’s two … applicability of consumer-based brand equity in the sportswear industry. Since China is the world’s fastest-growing market for … sportswear products, this study also provides important insights about the understanding of Chinese consumers’ perceptions of …

of relationship functions are compared for buyers and sellers from Europe and China. It was found that direct functions … dysfunctions of relationships. Research comparing different parts of China, arguably more diverse than many European countries … that business models of relationship functions developed for Western business may be more applicable to China than …

, China and inflation, unemployment and placement responsibility, Japan and lifetime employment, placement as a marketing job …

examine monopoly (South Africa) and duopoly (South Africa, Australia) with a competitive fringe (US, Canada, Poland, China and … fashion, market concentration among producers, traders, and consumers leads to trade patterns significantly different than …

. Additionally, they can invest into the success that their displayed culture has in the socialization process of their children. We … cultural group. Furthermore, they will always invest into their socialization success. Nevertheless, these investments are …

preferences process is endogenized as resulting out of optimal parental socialization decisions. This framework thus endogenously …

The literature on organization socialization suggests characteristicsassociated with strong organization culture. Key … exhibiting astrong culture and socialization process will likely elicit participant behavior thatis highly congruent with the … tosuggest an enrichment of this theory. We argue that Saturn fulfills all therequirements of a strong culture and socialization …

consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with … websites. Research has shown that brand knowledgehas a direct effect on a consumer’s intention to purchase from an online …,social, and personal risk. Of these risks, only performance risk had an influenceon a consumer’s purchase intention from a non …

In this article, justifications by producers (economic protectionism), consumers and social advocates (humanitarian …