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The study finds how IMC influence the consumer decision to buy internet services; which include (internet marketing … questionnaires were distributed among Mobilink service users. The results showed that internet marketing, public relations … enhance their buying decision of internet service. …
Persistent link: https://www.econbiz.de/10011741735
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place … evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant …-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall …
Persistent link: https://www.econbiz.de/10011617940
We consider several online scheduling problems that arise when customers request make-to-order products from a company. At the time of the order, the company must quote a due date to the customer. To satisfy the customer, the company must produce the good by the due date. The company must have...
Persistent link: https://www.econbiz.de/10009471541
Revenue management (RM) problems with full probabilistic information are well studied. However, as RM practice spreads to new businesses and industries, there are more and more applications where no or only limited information is available. In that respect, it is highly desirable to develop...
Persistent link: https://www.econbiz.de/10009450889
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Journal of Accounting & Organizational Change, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455068
Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...
Persistent link: https://www.econbiz.de/10009441520
The economic concepts of imperfect markets and incomplete information are examined, in the context of the market for smallholder timber in Leyte Province in the Philippines. A strategy is advanced to carry out timber market research, which involves identification of the supply chain and...
Persistent link: https://www.econbiz.de/10009447925
Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...
Persistent link: https://www.econbiz.de/10009465965