Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …

This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …

This study investigates the influence of creativity on the modeling and documentation of business processes. Based on a … substantive theory a modeling method is developed that allows for the capturing of creativity-intensive processes. This method …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ …