Showing 1 - 10 of 16
This study considers competing theories concerning the role of mass media in hindering or facilitating the translation of personal experience into political preferences. Using national survey and media content data that allows evaluations of both media coverage and individual patterns of media...
Persistent link: https://www.econbiz.de/10009438521
The rapid growth of hedge funds in recent years has been accompanied by cases of severe failure. Since the aftermath of Long Term Capital Management (LTCM), investors recognize that hedge funds may provide high expected returns but they might be exposed to a huge downside risk that is not easily...
Persistent link: https://www.econbiz.de/10009467844
Gay marketing has been both welcomed as offering increased gay visibility and criticized as risking the assimilation of gay subcultures into the mainstream. Using interviews with marketers, presentations on the gay market, articles from the marketing trade and popular press, and other documents,...
Persistent link: https://www.econbiz.de/10009468006
This dissertation uses Fortune magazine to explore the relationship between professional corporate managers after 1920 and the cultural impulses of urban modernism which helped define them and their institutions. Fortune 's reporting, photography and design is part of the larger story of...
Persistent link: https://www.econbiz.de/10009468192
Purpose – The purpose of this paper is to evaluate electronic health record (EHR) initiatives at the national/external level. Governments are investing large amounts of money in national EHR systems. These systems are socially and politically complex and a variety of stakeholders (e.g. at the...
Persistent link: https://www.econbiz.de/10009448682
Negative body image is a significant public health concern, due to its high prevalence among women and men across the lifespan, and its detrimental effect on psychological and physical health. Exposure to mass media images depicting idealised, thin and muscular models is a risk factor for the...
Persistent link: https://www.econbiz.de/10009448699
Advertising expenses have been deductible ever since the income tax was enacted in 1913. Over the years, however, a number of analysts have questioned advertising's tax status. According to some, advertising creates intangible capital and should, therefore, be capitalized and amortized like...
Persistent link: https://www.econbiz.de/10009450752
The paper argues that transformations in global media industry practices can be usefully indexed to the on-going trend to consolidation by ?big media?. This trend was influentially first described by Bagdikian who noted that 50 corporations in the US ?controlled more than half of all broadcast...
Persistent link: https://www.econbiz.de/10009481960
Much debate in media and communication studies is based on exaggerated opposition between the digital sublime and the digital abject: overly enthusiastic optimism versus determined pessimism over the potential of new technologies. This inhibits the discipline's claims to provide rigorous insight...
Persistent link: https://www.econbiz.de/10009483305
The purpose of this paper is to extend marketing knowledge into perceived risk in online transactions beyond the current positivistic, hypotheses-driven research by providing qualitative insights into how individuals construct their accounts of perceived risk online. Additionally, the study...
Persistent link: https://www.econbiz.de/10009483473