Experimental economics is the newest tool available to improve the research of economists. The first chapter reviews … to economic research. …

(DEA) methodology is used as a benchmarking tool to locate a frontier which is then used to evaluate the efficiency of each …

methodology used in demonstrating the credibility of case study research is emphasised. …This paper explores qualitative research in general and the case study approach in particular as used in Operations … Management (OM) theory-building research. It discusses the relative strengths and weaknesses of qualitative approaches used in OM …

This paper suggests that, while advertising has changed, advertising research has not. Indeed, questions asked of … advertising research more than 20 years ago have still not been answered. The enormity of change in advertising compounded by the … lack of response from researchers suggests the traditional academic advertising research model requires more than routine …

conflicts. For the integrative methodology proposed, the existing elements like concepts, notation and process have been … extended and others, such as roles and communication techniques, have been added. The methodology has proven worth in several … industrial research projects for the design of computer supported co-operation between organisations and groups. …

managers of such companies was carried out. Research was underway and data analyzed according to the methodology of grounded … transitional period.The goal of this research paper is to explore the attitude of managers of rapidly growing companies toward …