Showing 1 - 10 of 4,282
studies in the social sciences (including management and marketing) often fail to comprehensively appraise the directionality …
Persistent link: https://www.econbiz.de/10009483984
The uniqueness of the online shopping environment and the rapid growth of the online retail sales make it important to understand how consumers search for information in an online setting. This dissertation takes both the adaptive decision making approach and the cost-benefit approach to examine...
Persistent link: https://www.econbiz.de/10009430160
The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Well-developed consumer research is needed to illustrate the nature and possible scope of the Internet retail choice in the marketplace. The primary purpose of this...
Persistent link: https://www.econbiz.de/10009430606
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …
Persistent link: https://www.econbiz.de/10009435440
, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology … structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …
Persistent link: https://www.econbiz.de/10009435489
Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …
Persistent link: https://www.econbiz.de/10009435932
The Wisconsin Innovation Service Center at UW-Whitewater received a DOE grant to create an Inventor's Network Database to assist independent inventors and entrepreneurs with new product development. Since 1980, the Wisconsin Innovation Service Center (WISC) at the University of...
Persistent link: https://www.econbiz.de/10009436711
omitting benefits associated with risk management, emissions reductions, policy incentives, resource use, corporate social … technologies supporting investment decisions, project siting, and marketing strategies. It can also be useful in policy …
Persistent link: https://www.econbiz.de/10009436797
enabled with greater customer loyalty, and improved sales through better individual store business management and marketing … individual's business development program, and will allow better targeting of the marketing / advertising dollar. Merchants are … /joint marketing initiatives. …
Persistent link: https://www.econbiz.de/10009437671