Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

Für die Implementierung neuer Organisationsformen, die durch Groupware oder Workflow Management Systeme unterstützt werden, ist eine integrierte Vorgehensweise notwendig, um den vielfältigen Wechselwirkungen gerecht zu werden. Aufgrund der Komplexität solcher Projekte werden oftmals...

Vienas iš charakteringų pastarųjų metų verslo aplinkos požymių – nuolatiniai pokyčiai. Sparčiai augančios įmonės dėl natūralaus vystymosi proceso tą nuolatinį pokytį patiria savaime. Įmonių augimo nulemti pokyčių ir su tuo susijusių konfliktų valdymo iššūkiai tampriai...

Academic research has primarily focused on the technical factors of material handling systems, with little or no discussion of human factors. In order to improve the performance of distribution operations, we found that the implementation of material handling systems involves both human and...

Based upon the textual analysis of over 2000 Chinese and English web pages, as well as on the author's ethnographic observations with three Chinese multinational corporations, six operational strategies and three communication challenges on the Chinese companies' global outreach and expansion...

Purpose: The purpose of this paper is to encourage understanding of the practical value to managers and communication practitioners of the positive lessons from issue and crisis management cases. Design/methodology/approach: Unlike many other areas of management writing, which focus on new...

Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...