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Licensing im Rahmen des Marketings : ein Leitfaden

Nestler, Bettina - 2009

-Instrument betrachtet werden. Es entsteht ein Leitfaden, der die Leser durch die Bereiche Licensing, Franchising und Marke führt …

Persistent link: https://www.econbiz.de/10009434391

Mapping the profiles of franchisees: getting to know the black sheep, rough diamonds, whingers and best buddies

School of Marketing

The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....

Persistent link: https://www.econbiz.de/10009434825

South African fast food franchise industry's use of project management, towards a franchise project management course

Maree, Petrus Johannes Hermanus - 2007

ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined … financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete …, p4 as cited by Altinay, L. 2004)Franchising as a business model can be seen in essence as a proven business model that …

Persistent link: https://www.econbiz.de/10009442052

Competition In or For the Field: Which Is Better?

Engel, Eduardo M.R.A.; Fischer, Ronald; Galetovic, Alexander - 2002

In many circumstances, a principal, who wants prices to be as low as possible, must contract with agents who would like to charge the monopoly price. This paper compares a Demsetz auction, which awards an exclusive contract to the agent bidding the lowest price (competition for the field) with...

Persistent link: https://www.econbiz.de/10009444194

CRITICAL SUCCESS FACTORS IN THE

Hosany, Feroz - 2011

This research report evaluates the critical success factors in the relationship ofmulti-national franchises as identified by authors in franchise systems.Specifically, this research seeks to validate the critical success factors in therelationship between multi-national Franchisors and...

Persistent link: https://www.econbiz.de/10009447600

Are Franchising Systems Beneficial for Lodging Industry in terms of Profitability and Intangible Value?

Moon, Joonho - 2011

Franchising plays a significant role in the rapid growth of its retail sales. Franchising is a system in which the … because of its advantages. Actually, the annual retail sales of business-format franchising were about $246 billion in 1992 … (Huber, 1993).In the lodging industry, franchising has contributed so significantly to the growth of major hotelchains since …

Persistent link: https://www.econbiz.de/10009467922

Essays on Business Economics

Sertsios Belmar, Giorgo T - 2011

This dissertation consists of three essays, of which two are related. In the first essay I model the interaction between a franchisor and its franchisees. I examine how a franchisor uses the investment requirements she asks franchisees as a tool to reduce franchisees' underprovision of sales...

Persistent link: https://www.econbiz.de/10009450884

The allocation of decision rights and the role of private enforcement in franchising

Cochet, Olivier - 2006

Durchsetzung partnerschaftlichen Verhaltens des Entscheidungsträgers) schließt eine Lücke in der Franchising-Literatur, da diese …

Persistent link: https://www.econbiz.de/10009454731

Erfolgsdeterminanten des Franchisings – Eine empirische Analyse

Dormann, Julian - 2007

Das dauerhafte Auftreten des Franchisings in der Realität belegt die Vorzüge der Vertriebsorganisation über Netzwerke selbstständiger Unternehmer. Allerdings existieren nur wenige Beiträge, die sich den strategischen Kernherausforderungen widmen, die Leistungsfähigkeit des Franchisings zu...

Persistent link: https://www.econbiz.de/10009454775

The influence of network design on firm performance

Meiseberg, Brinja - 2010

Von den Entwicklungen, die das Wirtschaftsleben in den letzten Jahren wegweisend geprägt haben, erreichen wenige eine solche Bedeutung wie das Phänomen der „Netzwerke“. Die Ubiquität von Netzwerken auf branchen-, unternehmensbezogenen, wie individuellen Ebenen bedingt zunehmend eine...

Persistent link: https://www.econbiz.de/10009454791