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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
Gans, Thilo - 2004
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
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Nachhaltigkeitskommunikation in Investor Relations
Fiedler, Katja - 2007
Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …
Persistent link: https://www.econbiz.de/10009451175
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The psychological impacts of long-term unemployment, sex differences and activity: a case study analysis
Muller, Juanita; Delahaye, Brian; Winocur, Sharon; … - 1996
There is renewed interest in the use of qualitative methods in the unemployment research arena to provide a richer understanding of the unemployment experience. This study is designed to investigate the effects of long-term unemployment on psychological well-being, sex differences and the...
Persistent link: https://www.econbiz.de/10009441693
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The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.
Ye, Lei - 2008
Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than...
Persistent link: https://www.econbiz.de/10009475021
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Employment and remuneration of Irish chartered accountants : evidence of gender differences
Brennan, Niamh; Nolan, Patrick - 1998
Literature on gender based salary differentials has proliferated in recent years but there have been few studies on salary differentials in the accounting profession. This paper examines factors influencing remuneration of Irish chartered accountants. Responses to the Leinster Society of...
Persistent link: https://www.econbiz.de/10009475647
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Effects of industry growth and decline on gender and education wage gaps in the 1980s
Devereux, Paul J. - 2005
The author uses longitudinal data to study the effects of industry growth and decline on wage changes between 1976 and 2001. He finds that over this period, workers who were initially in industries that subsequently expanded enjoyed faster wage growth than other workers. Moreover, wage growth...
Persistent link: https://www.econbiz.de/10009475678
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Public sector pay gap in France : new evidence using panel data
Bargain, Olivier; Melly, Blaise - 2008
We estimate the public wage gap in France for the period 1990-2002, both at the mean andat different quantiles of the wage distribution, for men and women separately. We account forunobserved heterogeneity by using fixed effects estimations on panel data and, departingfrom usual practice, allow...
Persistent link: https://www.econbiz.de/10009475711
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Gender integration in enterprise development programmes
Huq, Abdul; Moyeen, Afreen - 2011
Despite the intent for gender balanced development in their strategy and policy documents, donor-funded enterprise development programmes are still implicitly guided by the women in development (WID) approach that considers women as mere 'beneficiaries' of economic growth. This paper is based on...
Persistent link: https://www.econbiz.de/10009484646
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Friendvertising : Möglichkeiten der Integration von Social Networks in die externe Unternehmenskommunikation
Kloth, Daniela - 2009
Diese Bachelorarbeit beschäftigt sich mit der externen Unternehmenskommunikation in sozialen Netzwerken im Internet. Ziel dieser Arbeit ist es, einen Leitfaden für Unternehmen zu erstellen, die noch nicht in Social Networks aktiv sind bzw. ihr Engagement im so genannten Web 2.0 ausbauen...
Persistent link: https://www.econbiz.de/10009434175