Brisbane Airport Corporation (BAC) has recently been recognised as the world’s most efficient and customer focused privatised airport. Studying the corporate strategies and knowledge management issues faced by a company as successful as BAC holds important insights. This paper discusses four...

The mainstream economy poses the opinion that a competitive advantage lies in resources, and, consequently - in competences as well - being a share of a single company and remaining under its sole control. Recently, some researchers (e.g. Castaldo, 2007; Lavie, 2006) have revised that approach and...

The purpose of this dissertation is to explore the value of public relations in strategy implementation as demonstrated through the cultivation of employee-organization relationships in the context of globalization strategies and cultural influences. The key theoretical constructs included...

The purpose of this study was to develop a theory of internal relationship management, and to propose a new way of measuring organization-public relationships by simultaneously examining the organizations' as well as their employees' perceptions of the quality of their relationships. It sought...

Das Konzept des Supply Chain Management wird seit längerem intensiv diskutiert und zunehmend als „Königsweg“ zur Erzielung dauerhafter Wettbewerbsvorteile angesehen. Ungeachtet dessen ist die Implementierung des Supply Chain Management-Gedankens in der unternehmerischen Praxis bisher nur...

Commercial reality demands long and lasting relationships that are beneficial to both advertising agencies and theirclients. This article presents a conceptual model to illustrate the salient choice criteria employed by advertisers whenrenewing advertising agency contracts. The model was...

The relationship between the business and IT departments in the context of the organisation has been characterised as highly divisive. Contributing problems appear to revolve around the failure to adequately communicate and understand the required information for the alignment of business and IT...

Brisbane Airport Corporation (BAC) has recently been recognised as the world?s most efficient and customer focused privatised airport. Studying the corporate strategies and knowledge management issues faced by a company as successful as BAC holds important insights. This paper discusses four key...

Information Technology (IT) outsourcing is a serious option available to modern managers. An emerging trend is the focus on relationship management in IT outsourcing, imploring organisations to look past tactical objectives and concentrate on strategic outcomes. In a global economy business...