Scientific evidence clearly indicates that consumption of raw milk carries substantialdisease-inducing health risks. While federal U.S. policy mandates that milk moving in interstatecommerce be pasteurized; within 41 of 50 states, raw milk can be obtained for consumption.Warning labels...

We present research findings on consumers’ willingness to pay (WTP) for reductions in the level offoodborne health risks. The research addresses how such valuations are affected by the means of whichthe risk reduction is delivered and the methods of risk presentations used in choice tasks. In...

The monetary valuation of air quality impacts of transportation is increasingly being adopted when undertaking cost-benefit analysis of projects or strategies aimed at reducing the negative effects of transport on the environment. This paper provides a review of the evidence available on the...

The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...

While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...

We study how access pricing affects network competition when consumers'subscription demand is elastic and networks compete with non-linearprices and can use termination-based price discrimination. In the caseof a fixed per minute termination charge, our model generalizes theresults of Gans and...

Prior research documents that individual stock returns respond to earnings differently under new accounting standards, regulations, or changes in enforcement. This paper examines whether this result extends to the aggregate stock market. We take a macro perspective and study the properties of...