Showing 1 - 10 of 246
Incomplete information regarding the location of job offers, their contractual conditions, and tenure prospects typifies US labor markets. Crises of spatial coordination and the allocation of labor demand and supply, amongst other issues, are argued to result from such uncertainties....
Persistent link: https://www.econbiz.de/10009441467
This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and …
Persistent link: https://www.econbiz.de/10009440918
This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …
Persistent link: https://www.econbiz.de/10009441609
Increased consumption of vegetables may reduce obesity and the prevalence of cardiac diseases and cancer. Norwegians consume less vegetables than nutrition experts recommend and the per capita consumption is lower than in most European countries. To investigate the causes of low consumption, a...
Persistent link: https://www.econbiz.de/10009443836
competitive markets, where pricing and sales promotionissues and branding are taking important role in market segmentation of agro …
Persistent link: https://www.econbiz.de/10009445555
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are … five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21 … average FBI. Variation in regional tendencies across the segmentation groups was observed, with variation also noted for forms …
Persistent link: https://www.econbiz.de/10009446723
research analyzed the market segmentation strategy of products made of turkey meat, as well as the purchase behavior based on … segmentation strategy was observed for turkey derivates, but most prices were significantly higher than poultry ones. It was also …
Persistent link: https://www.econbiz.de/10009446738