Cotterill, Ronald W.; Putsis, William P.; Dhar, Ravi - 1999
determinants of both demand and strategic pricing decisions by firms. Consequently, we estimate a simultaneous system of share and … strategic insights into the pricing interaction between national brands and private labels. In our empirical analysis, we employ … individual categories: bread, milk, pasta, instant coffee, butter and margarine. In addition, in an attempt to generalize the …