The issue of ‘rigour vs. relevance’ in IS research has generated an intense, heated debate for over a decade. It is … possible to identify, however, only a limited number of contributions on how to increase the relevance of IS research without … compromising its rigour. Based on a lifecycle view of IS research, we propose the notion of ‘reality checks’ in order to review IS …

Relevance has been applied to various conditions in the marketing literature but no single definition has been … developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer … relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a …

The issue of ?rigour vs. relevance? in IS research has generated an intense, heated debate for over a decade. It is … possible to identify, however, only a limited number of contributions on how to increase the relevance of IS research without … compromising its rigour. Based on a lifecycle view of IS research, we propose the notion of ?reality checks? in order to review IS …