Yanamandram, Venkata K.; White, L. - 2004
This research investigates inertia in a financial services context, with particular focus on the reasons for consumers …’ dissatisfaction and inert behaviour, and studies the customers’ complaining behaviours and past and future inertia. The study utilised … dissatisfaction included the number and size of account fees, whilst determinants of inertia were the perception of similarity between …