Ameseder, Christoph; House, Lisa; Haas, Rainer; … - 2010
Research on organizational and inter‐organizational trust has become an important field in management andmarketing … of whom we trust; is the person whom we are trading with trusted, or the organization,or just the product‐quality? Not … objective of this research study therefore is toidentify how well US exporters understand the elements of trust that establish …