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Toy stories : the strategic use of narratives in the branding of traditional toys

Plagens, Brett; Rugimbana, Robert; Silver, Jonathan D. - 2008

It is well known in the toy entertainment industry that children have a strong relationship with the characters and … stories of various well known entertainment property toy brands (e.g. Mattel, 2005; Pecora, 1998; Miller, 1998; Cross, 1997 …

Persistent link: https://www.econbiz.de/10009438053

Entertainment software: Suddenly huge, little understood

Alpert, Frank - 2007

Purpose – In less than three decades the entertainment software industry has emerged as a huge industry, with sales … of the entertainment software industry from a marketing perspective. …

Persistent link: https://www.econbiz.de/10009448084

The first global entertainment company : explaining Pathe's dominance in the pre-Hollywood film industry

Silver, Jonathan D. - 2010

its share of all films sold around the world varying between 50-70%. Pathe was the first global entertainment company …

Persistent link: https://www.econbiz.de/10009483304

Major League Baseball: America’s Recession-Proof Pastime

McDonnell, Mark - 2010

This project is a study which examines how attendance levels in Major League Baseball stadiums have been impacted by the current recession in the United States which began in October 2007. Research on attendance during past recessions has shown a strong relationship that during downtrends in the...

Persistent link: https://www.econbiz.de/10009450225