Hitt, Michael A. (contributor) - 2007
obtaincompetitive advantage are of interest to scholars and practitioners alike. In this study Iexplore the bundling process and how … the three bundling sub-processes, severalproposed hypotheses were not testable and thus, unsupported. Current theory … detailsthree bundling sub-processes; however, I demonstrate evidence that fewer or greaternumbers of sub-processes may be required …