Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We … auctions, and (c) should consider advertisers'strategic incentives when forming click-through rate expectations inhybrid …

auctions. In this paper we examine this tradeoff between the auctioneers’ desire to expand their customer base and the bidders …

face-to-face auctions than at comparable Internet auctions. The comparison overcomes adverse selection issues that commonly … dates between online and offline auctions. Furthermore, both auctions feature ascending price formats with ‘soft …. The results suggest that the higher prices and net revenues from traditional auctions are attributable to remaining …

-independent-private-value auctions with price-proportional benefits to bidders. We estimate a structural econometric model which, by introducing an …