This work assesses innovation diffusion models and their application in marketing management. Its two principal aims ….) and the overall goal of a model investigation (sales forecast, pricing etc.). In the second part of this work the new …

Recent research in marketing has focused on cross-category variation in the market share of private label products … the factors influencing firm pricing behavior (supply) jointly determine observed market prices and market shares. More … the branded price is higher in markets dominated be national brands.Key Words: private labels, pricing, competitive …

Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on …Central to the explosive growth of the Internet has been the desire of dispersed buyers and sellers to interact … readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled …

objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of … these options, limit pricing (or entry deterring price), may be utilized prior to competitive entry. The second option …, aggressive (predatory) pricing, may be executed post-entry. The effectiveness of both of these options is still controversial …

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly … haggle-prone customers negotiate down. In order to effectively measure the benefit of dynamic pricing and negotiation in such … a retail environment, one must take into account the interactions among inventory, dynamic pricing, and negotiation. The …

this approach offers a framework for water utilitiesto structure their service delivery with appropriate pricing and serve …

price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …

marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …

We analyze a finite horizon, single product, periodic review model in which pricing and production/inventory decisions … distributions depend on the product price. Pricing and ordering decisions are made at the beginning of each period and all shortages … objective is to find an inventory policy and a pricing strategy maximizing expected profit over the finite horizon. We show that …

We analyze an infinite horizon, single product, periodic review model in which pricing and production … independent of each other and their distributions depend on the product price. Pricing and ordering decisions are made at the …