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Consuming icons: nationalism and advertising in Australia

Prideaux, J. - 2009

overlooked element in 'mundane' nationalism, company advertising. Through the development of a typology of advertising strategies … broader nationalistic political projects. The types developed in this typology include (1) 'ordinary marketing …

Persistent link: https://www.econbiz.de/10009448271

What is Innovation in the Hospitality and Tourism Marketplace? A Suggested Research Framework and Outputs Typology

Sipe, Lori J; Testa, Mark - 2009

preliminary data from interviews and pilot surveys are summarized. Finally, we submit a typology that may serve as a starting … point for academic and practitioner dialogue and suggest that reaching consensus on a typology is critical to advancing new …

Persistent link: https://www.econbiz.de/10009467983

Regional innovation systems in EU-10: A typology and policy recommendations

Aguado, Ricardo; Navarro, Mikel; Gibaja, Juan José; … - 2008

This paper depicts a typology of regions, capturing the diversity of regional innovationsystems across the EU-10 (the …. In the first place it providesthe first RIS typology for the EU-10 regions completed using a large number ofvariables …

Persistent link: https://www.econbiz.de/10009476076

Strateginės analizės instrumentarijaus modeliavimas mažose ir vidutinėse įmonėse

Vaitkevičius, Sigitas - 2006

The doctoral thesis is concerned with the issues that are faced when selecting strategic analysis tools to be used in small and medium-sized enterprises (SME) in the process of strategic management. The paper comprises three parts. The first part presents a discussion on the methodology of...

Persistent link: https://www.econbiz.de/10009479280