This study uses Hershey Foods Corporation as a case to demonstrate how to formulate global product strategy to penetrate growing international markets. In recent years, confectionery markets have been growing around the world. Hershey Foods Corporation, the North American confectionery leader,...

Psychic distance, as described in the Uppsala internationalization model, is based on the impediments to information flows between a country market and a firm. The greater the impediments, the longer is the distance. The operationalization of psychic distance in empirical investigations is most...