Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.

Paper presented at the BSE Conference, 2005, September 4-6, 2005, Leeds. Full-text is available at http://www.crrconference.org/downloads/mills.pdf

Since the study of economic development began in earnest at the close of the Second World War, academics and policymakers have debated the appropriate role of public policy in developing economies. East Asia has a remarkable record of high and sustained economic growth. From 1965 to 1990 its 23...