A pilot hybrid vertical/horizontal-portal for regionally-based real estate agents (RREAs) in Australia, denoted as ProjectLink (PL) is designed and developed. Duplication across multiple regions of Australia as a 'low-cost' , value-added solution is proposed. Furthermore an e-business medium is...

This article presents a case study of the ?roll-out? of a "world car" (the Fiat Palio).Based on original fieldwork carried on by the author in 6 countries (Italy, Brazil,Poland, Turkey, Argentina, India), it describes one of the most diverse internationalstrategies in the recent history of the...