According to Morgan and Pritchard (2002), branding is perhaps the most powerful marketing weapon available to contemporary destinations marketers confronted by increasing product parity, sustainability and competition. While there are an increasing number of examples of nations adopting...

All businesses require information about the environment in order to make operational and strategic decisions. As suppliers at the end of the distribution line, attractions need information about their customers, competitors and other tourism industry sectors to inform decision-making. To...

The article considers the special needs of the attractions sector for comparative and comprehensive information on parallel operations. It defines and articulates four kinds of benchmarking and explores the potential of this empirical approach to knowledge acquisition. Some comparisons and a...

A critical question for organizations and businesses involved in destination marketing and the provision of services for conferences and meetings is how associations decide where to hold their conferences and meetings. An understanding of these decision-making processes could provide valuable...