Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

Based upon the structure-conduct-performance approach the present paper analyses determinants of price-cost-margins over the business cycle for food industries in Germany, the USA as well as the Netherlands. Controlling for market structure variables, cyclical fluctuations in profitability are...

Based on the model of consumers' variety-seeking behavior introduced by Anderson et al. (1992), this paper derives a hedonic price function for a households' consumption bundle. The price a consumer pays for her consumption bundle reflects the values of the underlying attributes of goods...

Retail pricing strategies incorporate promotions, sales, and rigidities. A number of models have been proposed in particular to explain the occurrence of sales. Focussing on the market for fresh foods the model by Varian and the loss leader argument seem to be intuitively best fitting to the...

In this paper the impact of the introduction of the Euro on the vertical price transmission in German food markets is analyzed. It is hypothesized that the presence of money illusion might have lead to higher real prices as a result of the Euro, and if so it must be accompanied with a higher...

In this paper the impact of the introduction of the Euro on the vertical price transmission in German food markets is analyzed. It is hypothesized that following the introduction of the Euro the presence of money illusion might have lead to higher real prices, and if so it is likely accompanied...

During recent years, the number of farms able to generate satisfactory income fromagricultural production has continuously decreased in advanced economies. The mainreasons are the implementation of the Common Agricultural Policy of 1992 and theincreasing capitalization of the primary sector. The...

Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb geprägt.Sonderangebote stellen dabei das zentrale Marketinginstrument für viele Einzelhändler dar. Preissynchronisation wird als das gleichzeitige Anpassen von Preisen definiert. Das Fehlen dieser Gleichzeitigkeit...

Seit geraumer Zeit haben "Prediction Markets", auch "Prognosemärkte" oder "InformationsMärkte" genannt, ihre Nützlichkeit bei der Prognose von Wahlergebnissen, der Vorhersage von Absatzzahlen, von Abschlussterminen von Entwicklungsprojekten und vielen anderenEreignissen und Entwicklungen...