Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, weanalyse to what extent consumers’ socio-demographic traits affect their...

A quantity-dependent hedonic model is used tostudy consumers’ actual purchases of cured ham, recordedthrough scanner in Spain, between April 2003 and March2004. A Zero Inflated Negative Binomial (ZIB) model isapplied because of the high proportion of zero purchase-valuesand the finding of...

The overall acceptability of 202 consumers has beenanalysed by ANOVA, multiple means comparison, clusteranalysis and internal preference mapping (MDPREF). Threeclusters are found with different preference criteria. Theseclusters can also be characterized according to actual purchasebehaviour,...

In the context of progressive rise of the competition among firms, due to the increasingglobalisation, it is interesting to understand the potential sources of competitive advantage in order to set upa successful strategy. The theory of Resource-based View used in this framework examines the...

Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits are difficult to handle and store but they also do not...

Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is tounderstand how consumers make their choices based on the most important peaches’ attributes and levels. In thiswork, 4 attributes with 3 levels in each attribute have been considered (price:...