Narrow search
Showing 1 - 10 of 105
Cover Image
New variational Bayesian approaches for statistical data mining : with applications to profiling and differentiating habitual consumption behaviour of customers in the wireless tel...
Wu, Burton - 2011
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
Cover Image
TRUFFLE CCONSUMER AND BUYNG BEHAVIOR CHARACTERISTICS AND SEGMENTATION
Lehota, Jozsef; Komaromi, Nandor - 2008
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
Cover Image
Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
Cover Image
Spirituality of Green Purchase Behavior : Does Religious Segmentation Matter?
Md Harizan, Siti Haslina; Abdul Rahman, Wan Afezah Wan - 2017
The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...
Persistent link: https://www.econbiz.de/10011589567
Cover Image
The brand-personality of three categories of drinks in Australia
Liang, Johan; Lee, Wai - 2010
This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
Cover Image
An integrated approach towards revenue management
Ng, Irene C. L.; Maull, Roger S.; Godsiff, Philip - 2008
management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and …
Persistent link: https://www.econbiz.de/10009440918
Cover Image
Consumer behaviour and satisfaction
Dubelaar, Chris; Wahyuningsih, - 2004
This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …
Persistent link: https://www.econbiz.de/10009441609
Cover Image
Public Policies and the Demand for Vegetables
Gustavsen, Geir Waehler; Rickertsen, Kyrre - 2002
Increased consumption of vegetables may reduce obesity and the prevalence of cardiac diseases and cancer. Norwegians consume less vegetables than nutrition experts recommend and the per capita consumption is lower than in most European countries. To investigate the causes of low consumption, a...
Persistent link: https://www.econbiz.de/10009443836
Cover Image
Food retailing and prices in Slovenia
Bojnec, Stefan - 2006
competitive markets, where pricing and sales promotionissues and branding are taking important role in market segmentation of agro …
Persistent link: https://www.econbiz.de/10009445555
Cover Image
Explaining Variation in Farm and Farm Business Performance in Respect to Farmer Segmentation Analysis
Wilson, Paul; Harper, Nicholas; Darling, Richard - 2011
Results from a pilot application of Defra’s segmentation model applied to the Farm Business Survey for England are … five segmentation groups: Custodians (14.0%); Lifestyle Choice (7.2%); Pragmatists (53.3%); Modern Family Business (21 … average FBI. Variation in regional tendencies across the segmentation groups was observed, with variation also noted for forms …
Persistent link: https://www.econbiz.de/10009446723