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Gendered perceptions of experiential value in using web-based retail channels
Andrews, L.; Kiel, G.; Drennan, J.; Boyle, M. V.; … - 2007
by functional and social value. Research limitations/implications – Limitations include using an Internet survey and an … Australian sample which may impact the generalisability of the findings to a wider population of Internet users. Future research … should involve replication of the study in a country more or less developed in terms of gender composition of internet users …
Persistent link: https://www.econbiz.de/10009448547
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Product searching with shopping bots
Rowley, Jennifer - 2000
peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd. …
Persistent link: https://www.econbiz.de/10009455177
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Product search in e-shopping: a review and research propositions
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180
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A new understanding of satisfaction model in e-re-purchase situation
Ha, H; Janda, S; Muthaly, S - 2010
Purpose: The purpose of this paper is to investigate the satisfaction consequences in repurchase situations. Design/methodology/approach: Online travel services are chosen because customers in these types of services had direct contact with firms. A conceptual model of CS-RPI link is developed...
Persistent link: https://www.econbiz.de/10009481609
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying
Xiong, Lina; Hu, Clark - 2011
Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...
Persistent link: https://www.econbiz.de/10009468012
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Human resource practices system differentiation: A hotel industry study
Ahmad, Rozila; Solnet, David; Scott, Noel - 2010
The hotel industry utilises the concept of human resource practices system differentiation (HRPSD) by focusing resources on managerial level jobs as a technique of strategic human resource management (SHRM). Despite its use in both practice and the academic literature, research focusing on HRPSD...
Persistent link: https://www.econbiz.de/10009448288
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Build it and they will come
Simon, Charles Edward - 1992
The main thrust of this study was to decide if certain strategies exist that havesignificant impact on profit in a lodging establishment. In reviewing the literature it didnot contain any conceptual plan for operating a lodging facility completely. However,as noted in the literature review,...
Persistent link: https://www.econbiz.de/10009459203
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Guest satisfaction and guest loyalty study for hotel Industry
Carev, Danijel - 2008
Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...
Persistent link: https://www.econbiz.de/10009459239