relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …

, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology … structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …

Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …

omitting benefits associated with risk management, emissions reductions, policy incentives, resource use, corporate social … technologies supporting investment decisions, project siting, and marketing strategies. It can also be useful in policy …

enabled with greater customer loyalty, and improved sales through better individual store business management and marketing … individual's business development program, and will allow better targeting of the marketing / advertising dollar. Merchants are … /joint marketing initiatives. …

category management from an analytical perspective. The practice of category management involves a strategic alliance between a … key questions. (a) What categories are most suitable for the adoption of category management? (b) Which manufacturer …. Affiliate programs, the fastest growing form of Internet marketing today, are programs in which a firm pays a commission to an …