The Internet has been shown to positively influence the internationalisation activities of firms through enhanced information, knowledge and network development. Although there has been evidence of a positive impact of the Internet on internationalisation process components, it is vague as to...

This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation. An...

This paper focuses on the personal traits of locus of control and innovation and examines their impact on business students’ aspirations to become an entrepreneur. The study was based on an empirical investigation of third and fourth-year students at five universities in Croatia, Iceland,...

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The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them...

Study of the transformation of marketing solutions in the process of internationalization of a company acknowledge that the structure of marketing strategy in international markets is an evolutionary process and companies face a particular choice: to standardize or to adapt strategic marketing...

Study of the transformation of marketing solutions in the process of internationalization of a company acknowledge that the structure of marketing strategy in international markets is an evolutionary process and companies face a particular choice: to standardize or to adapt strategic marketing...

Darbo tikslas - išnagrinėjus visus internacionalizacijos proceso etapus, atrinkti tinkamiausią rinką į kurią bus integruojamas UAB „Rūta“ produktas, pateikiant detalų internacionalizacijos projektą. Teorinėje darbo dalyje analizuojami įvairių autorių literatūros šaltiniai,...

Baigiamajame magistro darbe nagrinėjamos draudimo paslaugų plėtros į tarptautinesdraudimo rinkas problemos. Teorinėje-probleminėje dalyje aprašomi draudimo paslaugųypatumai, nagrinėjamos dabartinės draudimo plėtros tendencijos. Analizuojami konkurencinėsaplinkos veiksniai, lemiantys...

Baigiamajame magistro darbe kompleksiškai nagrinėjamos galimybės tobulinti cheminių produktų gamybos verslą, prioritetą teikiant tarptautinio marketingo strategijoms. Teorinėje dalyje apibūdintos strategijos ir marketingo strategijos sąvokos, aprašyti tarptautinio marketingo...