The bottled water market in the U.S. is a recent development. Most water bottlers had traditionally positioned their products as an alternative to tap water. A few imported waters were sold for health reasons. The real growth in the bottled water market took place in the second half of 1970s...

Three companies (Anheuser-Busch, Miller, and Coors) in the brewing industry accounted for 78 percent of the U.S. market in 1992. Among these three, Anheuser-Busch is the apparent leader with 46.2 percent of the market. Although Anheuser-Busch produces and markets a number of brands, the...