Kuncaitis, Mindaugas - 2010
the marketing strategy for it. During the oral survey was determed the segments of the market and feauteres of new product …“ market segmentation3) To set target segment of JSC „Švyturys – Utenos alus“4) To provide JSC „Švyturys – Utenos alus … in the final third part. At the final work was carried out the segmentation of the market, selected the target segment of …