Showing 1 - 10 of 183
Using the relational dyad as unit of analysis this study examines the effects of perceived influence and friendship … argued that perceived influence as well as friendship ties between any two managers will enhance the likelihood that these … managers collaborate with each other. Additionally, a negative interaction effect between perceived influence and friendship on …
Persistent link: https://www.econbiz.de/10009447486
This book develops a structured methodology that allows to systematically analyze emotions in auctions. It provides a …
Persistent link: https://www.econbiz.de/10009434401
dimensions, positive or negative emotions may result. For example, using machine memory to automatically generate purchase … may attach to the brand. Because a goal of brand managers is to get consumers to associate positive emotions with a brand …
Persistent link: https://www.econbiz.de/10009441637
Due to a high level of product substitution in the food market, it often proves difficult tostrike a balance between supply and demand. This is especially true in sectors with asuch high level of competition and product differentiation as the wine producing sector.Faced with the difficulty of...
Persistent link: https://www.econbiz.de/10009445010
attributes as generally just. We propose a cumulative effect of these justice perceptions on customer emotions and trust. In the …
Persistent link: https://www.econbiz.de/10009448314
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences have remained vague and lack a thorough...
Persistent link: https://www.econbiz.de/10009465438
•Post consumption emotions;Several research gaps were identified: firstly, there are no studies available on investigating identical …
Persistent link: https://www.econbiz.de/10009465550
-taking behavior. - The influence of emotions on decision-making with the special cases of boredom, elation, and distress.- Judgments …
Persistent link: https://www.econbiz.de/10009467402
definition and presents the complex nature of the brand. The importance of emotions is explored and their impact on creating … both in the Internet and giving out paper questionnaire for the respondents. Taking into account the fact that there is …
Persistent link: https://www.econbiz.de/10009478389
authors propose a cognitive appraisal model that portrays trust and emotions as key mediators in the relationship between … the conjecture that emotions and trust have important mediating roles during the service recovery process. Furthermore … emotion (positive and negative emotions), and the results support the inclusion of both dimensions. Overall, the empirical …
Persistent link: https://www.econbiz.de/10009448546