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The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Prange, Christiane; Schlegelmilch, Bodo B. - 2009

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

Persistent link: https://www.econbiz.de/10009447477

Scamming the poor: The modern fringe economy

Karger, Howard Jacob - 2004

Because of the difficulty in securing traditional forms of credit, the poor are often driven into the fringe economy for check cashing, bill paying and short-term loans. These services involve high user fees and exorbitant interest rates that rival or even exceed those for illegal loan sharking....

Persistent link: https://www.econbiz.de/10009448144

Systemic absorptive capacity: creating early-to-market returns through R&D alliances

Newey, Lance R.; Shulman, Arthur D. - 2004

For most complex emergent technologies, product-market success depends on efficient linkages between changing lead innovators within the R&D process. In this paper, our unit of analysis is a complex high technology product and the system of alliance linkages formed to progress a product through...

Persistent link: https://www.econbiz.de/10009448341

Quality exploitation versus quality exploration: measurement, antecedents, and performance implications.

Zhang, Dongli - 2009

different aspects of QM practices that have different objectives: quality exploitation (QEI) and quality exploration (QER). QEI …

Persistent link: https://www.econbiz.de/10009462789

Exploratory and Exploitative Knowledge Sharing in Interorganizational Relationships

Im, Ghiyoung - 2006

exploration and exploitation is important for sustained relationship performance for customers. The customer evaluates balancing … exploration and exploitation important whereas the vendor emphasizes only on exploitation. …

Persistent link: https://www.econbiz.de/10009463388

Exploration and exploitation : the interplay between knowledge and continuous innovation

Soosay, Claudine; Hyland, Paul - 2008

? and ? on the other one ? the exploitation of existing and new knowledge is essential for continuous innovation. Firms need …, individuals integrate knowledge using both exploration and exploitation approaches. The findings illustrate that absorptive …

Persistent link: https://www.econbiz.de/10009483551

ACCOMPLISHMENT OF DUAL FOCUS IN EXPLORATION AND EXPLOITATION: THE INFLUENTIAL ROLE OF THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM

Tinoco, Janet - 2007

. Without winning business processes in place that influence both exploration and exploitation, a successful portfolio mix of … and quality process management, predominantly influences exploitation. The Customer Relationship Management (CRM) process … moderator to add dual focus to these extremes by interacting with PDM processes to enhance exploitation and with SCM processes …

Persistent link: https://www.econbiz.de/10009431074

Australian Evidence Concerning the Information Content of Economic Value-Added

Worthington, Andrew C.; West, Tracey - 2004

Pooled time-series, cross-sectional data on 110 Australian companies over the period 1992-1998 is employed to examine whether the trademarked variant of residual income known as economic value-added (EVA®) is more highly associated with stock returns than other commonly-used accounting-based...

Persistent link: https://www.econbiz.de/10009437449

Culture and its impact upon project procurement

Rowlinson, Steve; Walker, Derek H.T.; Cheung, Yan Ki Fiona - 2008

How is organisational and national culture relevant to making project procurement choices? This is a question that is not, in the view of many of us concerned with the study of procurement, asked frequently enough and answered sufficiently clearly to impart the required sense of...

Persistent link: https://www.econbiz.de/10009438052

An integrated approach towards revenue management

Ng, Irene C. L.; Maull, Roger S.; Godsiff, Philip - 2008

This paper argues that advanced demand exhibit three characteristics — that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The paper proposes a new revenue management system that integrates four...

Persistent link: https://www.econbiz.de/10009440918