The phenomenon of sponsored search advertising – where advertiserspay a fee to Internet search engines to be displayed alongside organic(non-sponsored) web search results – is gaining ground as thelargest source of revenues for search engines. Using a unique paneldataset of several hundred...

Most retailers and scientists agree that supporting the buying decisions of individual customers or groups of customers with specific product recommendations holds great promise. Target-oriented promotional campaigns are more profitable in comparison to uniform methods of sale promotion such as...

Information systems can serve as intermediaries between the buyers andthe sellers in a market, creating an "electronic marketplace"that lowers the buyers' cost to acquire information about seller pricesand product offerings. As a result, electronic marketplaces reduce theinefficiencies caused by...

This dissertation, in its most general context, is an investigation into themodeling of markets with imperfectly informed agents. In such markets, there willinvariably be incentives for informed agents to take advantage of informationasymmetries by disseminating the relevant information to...

This research project began with the objective of obtaining a deeper understanding of the conduct of business on the Internet. Research regarding the overall performance of business on the Web has been limited due to several constraining factors. Firstly, the shear size, volume, and perceived...

This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Transportation and warehousing logistics are activities that require strong information systems and computer support. This requirement has grown with the advent of e-commerce. Companies such as FedEx and UPS now allow their customers to track and monitor the fulfilment of their requested...

The economic environment of today can be characterized as highly dynamic and competitive if not being in a constant flux. Globalization and the Information Technology (IT) revolution are perhaps the main contributing factors to this observation. While companies have to some extent adapted to the...

The technological environment in which contemporary small and medium-sized enterprises (SMEs) operate can only be described as dynamic. The exponential rate of technological change, characterised by perceived increases in the benefits associated with various technologies, shortening product life...