Menezes, Flavio M.; Monteiro, Paulo K. - 2003
synergy). We show that the existence of positive synergies implies declining expected prices. When synergies are negative … simultaneously as a bundle or sequentially when synergies are positive. Second, when synergies are negative, the expected revenue … addition, in the presence of positive synergies, an option to buy the additional object at the price of the first object is …