Services marketing literature treats the distribution of services as distributing service delivery, as opposed to … service sales. Yet, many services are not delivered at the time of the sale, and the firm is selling a promise that the …

The tourism became in last decades a worldwide phenomenon, particularly as an important part of the so called leisure …

tourism. The model is unique in that it introduces endogenous tourism within a general dynamic equilibrium …

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …

equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …