Something of a design after-thought mobile phone SMS (Short-Message Services) have been enthusiastically adopted by consumers worldwide, who have created a new text culture. SMS is now being deployed to provide a range of services and transactions, as well as playing a critical role in offering...

This is a case study of the Australian company Jonathan M. Shiff Productions and its ‘tween’ program, action series H 2 0: Just Add Water. The program has sold in 150 countries including the United States, where it was ‘the first non-American live action to be bought by Nickelodeon in...