Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...

Ziel dieser Arbeit ist es, die Anwendbarkeit intrinsischer Wertmodelle in dem nach inländischen und ausländischen Investoren segmentierten chinesischen Kapitalmarkt zu untersuchen. Innerhalb des Frameworks der internationalen Portfolio Investment Theorie werden segmentspezifische...

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...

Das Wachstum multinationaler Unternehmen (MNU) wird zunehmend durch Investitionen von Dienstleistungsunternehmen vorangetrieben. Die Produktion von Dienstleistungen unterscheidet sich allerdings in mehreren Aspekten von der Herstellung klassischer Industriegüter. Eine zentrale Eigenschaft ist...

This report starts where the previous quarterly publication ended. This first publication of a new annual series contains most of the same data as the quarterly report, plus some new material, through 1991. It also presents historical data covering a longer period of time than the previous...

This paper discusses the energy savings that could be obtained in Sweden by instituting specific standards for five appliances: Refrigerators, freezers, dishwashers, clothes washers, and clothes dryers. At the present time, Sweden has no minimum energy efficiency standards for residential...

This paper examines how economic determinants affect foreign direct investment into a sample of Western European and transition countries from 1990 to 2003. The observed differences in the flow of foreign investment into the transition countries, relative to those in Western Europe, provokes the...

This paper aims to shed light on the potential interests of developing countries in reforms to domestic support for agriculture in the OECD economies. In order to accomplish this goal, we begin by reviewing the literature on the impacts of domestic support on key variables, including farm...

Enables teams of engineering, science, and management students to work with the top management of international high-tech start-ups and gain hands-on experience in starting and running a new enterprise outside the United States. Lectures expose students to the issues and policies that affect the...