worldwide. The recent acquisition of IBM’s PC business by China’s Lenovo may signal the beginning of the globalisation of … internationalisation taken by some of China’s biggest brands; differences in their entry modes and branding strategies are analysed. …

reports, this paper provides insights into the successful internationalisation process of firms from Chile. In particular, the …

product development - collaboration, innovation, and internationalisation - are the core tenets of the accompanying …

The Internet has been shown to positively influence the internationalisation activities of firms through enhanced … internationalisation process components, it is vague as to whether the Internet has an impact on firm international market growth. This … paper examines the role of the Internet in the outward internationalisation of a cross-national sample of 224 firms from …

This paper studies the internationalisation of Chinese piano firms from a branding perspective. The purpose of the … relationships between COO, branding options and internationalisation. Corresponding with its progress in the internationalisation, a …. Literature of internationalisation is largely based on the experience of MNEs from Western developed countries. Multinational …