Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community's...

For a healthy development of tourism and all activities in the frame of this industry in the region it is necessary to harmonize the incomes and all effects of this branch with the quality of life of the local people and the aspects of environment protection. The guests require a certain level...

El mercado de la carne se ha visto afectado por las recientes crisis alimentarias. La decisión del consumo se ve afectada por el precio, y éste por las características del producto y otros factores que pueden influir en la utilidad del consumidor. A través de la metodología de los precios...

Der Tourismus wird oft als Erfolgsfaktor der endogenen Regionalentwicklung für strukturschwacheländliche Räume verstanden. Landschaftlich attraktive Gebiete können mit demErleben einer intakten und unzerstörten Natur- und Kulturlandschaft, einer vielfältigen TierundPflanzenwelt sowie...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

The proposition underpinning this study is engaging in meaningful dialogue with previous visitors represents an efficient and effective use of resources for a destination marketing organization (DMO), compared to above the line advertising in broadcast media. However there has been a lack of...